Sponsored article - what benefits will your company receive? And how can it help in terms of SEO?
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What is a sponsored article? This is paid advertising content, whose main goal is to reach the awareness of as many potential customers as possible. I would like to draw your attention to the features that a good quality sponsored article should have and the benefits that your company can obtain through it - both in terms of image, sales and positioning. Both the text and the place of its publication matter.
Sponsored article - benefits for your company
By appearing in various places of the network, you have the chance to present yourself to a wide audience. In this way, Internet users can get to know not only your company, but also the services it offers, so easily this may affect your sales in a positive manner. What's more, a sponsored article should have a link directing anyone who clicks on it to your site. This way you will not only gain a valuable link for positioning, but a new source of traffic will also appear on your website.
Sponsored articles give opportunity to get to know your brand in the eyes of the new customers - later, when looking for a product, it is highly possible that they will start with your brand name. Of course, there is a chance that the text will affect the recipient immediately, who will make a purchase quickly. Most often, however, the effects of sponsored articles are long-term.
Sponsored article - place of publication, where to get publicity?
When preparing paid content, you should pay special attention to the place where you decide to publish the article. You must know that well-known portals that are recognized on the Internet demand very high prices for providing space for publication. This is a cost-effective solution only if you have a large budget. To reduce the cost of promotion, publish the text on niche portals and blogs that have a group of loyal readers. Publication in several such places can have a positive impact not only on the image of your company, but also on sales. How? Well, the appearance of a promotional article is tantamount to recommending you through a given portal or blog - and thanks to that you can rely on its authority. This is a reliable form of advertising.
Preparation of a sponsored text
Work on the preparation of a sponsored article can be divided into several stages:
- getting acquainted with the materials regarding services provided by the company (especially important if the author of the article comes from outside),
- defining the target group for which the article is to be written,
- defining the topic of the article and its main purpose,
- finding a place to publish sponsored articles,
- preparation of the text.
The most important step is to define the target group. Because having approximate information about potential readers, it will be easier for you to choose a topic that may arouse their interest, as well as a place where the article will have the best chance of being noticed.
In turn, sponsored content written with a purpose of getting a link for SEO should be in good quality domains - so finding the right place for sponsored articles will be the most important stage.
Two ideas for a sponsored article
What to write a sponsored text about? Take sufficient time to plan your content. It is worth considering what exactly you want to promote - services, solutions, brand, products? So this information is needed as it will form the article content. First of all, it must be correctly written and interest the reader from the very beginning. How to find an idea for an sponsored article? See the example below:
Expert Interview
A good idea to write sponsored article is to create an interview with an expert working in your company. Why? In this way, not only does the company gain a face (it ceases to be anonymous), but the value of information provided in the text also increases, because it comes from a person who is a specialist in a given field - and this raises more confidence. It is worth focusing here on interesting information and useful content for the reader. Do not promote your business persistently - you can show your product in content as one of several solutions, which will increase trust. Sponsored articles are a great idea for building authority around your brand.
Guidance article - solve problems
The second way to create a valuable article is a guide entry. The text should answer the questions:
- Who is the potential customer of your brand?
- What problems bother the recipient?
- How will your product solve these problems?
- What additional value will the recipient receive if they use your solution?
Good sponsored articles empathize with the reader's needs. It is good that the content implies that you perfectly understand his situation and the problems he may encounter. Tell the recipient what to do to achieve your goal effectively - preferably with your product. Such content marketing in the tutorial style will be valid for a long time, which increases the chances of natural positioning.
Features of a good sponsored article
The most important feature of each sponsored article is the high-quality content that should always explain the issue related to the business of the described company. However, it cannot directly advertise either person or the services someone provides. Remember that when preparing a sponsored article you should never call yourself an expert - this is the task of Internet users.
How to write a good sponsored article?
If you want to advertise your services well, you must first write the correct article. Good text will encourage you to read.
- You know the topic and product you want to describe.
- Present content from the point of view of the average user.
- Use simple language - short sentences, understandable words, active page.
- Don't make spelling or stylistic mistakes.
- Place the most important information at the top.
In order for the reader to get to the end of the text, it must be interesting from the first paragraph. If it is not, your potential customer will not even reach the most important information. Write text in the style of news - this is an opportunity that sponsored articles have, and which you can not always apply to your website.
Remember that if you will force promoting your product from the beginning, someone who reads it probably won't even finish it. Put a lot of work into the text - let it be a value in itself, intrigue and just be interesting. Then you can casually mention the brand, product or link to your website. In this way, you increase the chance of a positive reception of the message.
Sponsored article for SEO and visibility?
If you have a large budget, search for portals with a large number of referring domains, high traffic and high authority by both Google and users. However, sponsored articles in such places may cost several thousand per text. If you do not have such a budget for content, think about whether at the moment you prefer to focus on visibility among your potential customers, or on acquiring valuable links - often these places do not coincide. Do you need help getting good links and sponsored articles for your site?
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