Successful internet marketing - 6 tips for entrepreneurs

The year 2019 is coming to an end, so we are curious: did you manage to achieve all of your marketing goals? Marketing is a real challenge for many companies. It requires constant analysis of market trends and letting go of bad habits - because that's the only way you will achieve your goals.

Here is a list of tips that you can consider when creating a plan for the new year. We invite you to read it 😉.

1. Build a strong brand

• When you think about marketing in your company, it is important to define your image outside. Designing the right logo and consistent visual identity that will make your company's face appear outside will help enormously .
• Make your brand stand out from others in a given industry segment - create a strong and consistent message: why your company, products and services are better than others.
• Be a professional at every stage of this activity - both in what you present on your website and in conversations and cooperation with your possible and current clients.

2. Get to know your target group

It is not enough that you search for a given group of people. In the meantime, ask yourself the question: "Why does this particular group of recipients need my products or services?" The answer to this question will help build a more consistent marketing message.   Example: Some time ago, we faced the same problem ourselves. The internet marketing market is very competitive and only a well-tailored offer will allow you to break through the gross amount of services that can be found on the Internet. Therefore, after analyzing the competition (on the Polish and foreign market) and our existing products - we have updated our offer. We focused on building a sales funnel in relation to breaking up objections that potential customers may have and we presented the benefits they will receive after using our services. In addition, we have distinguished those components of the offer that in our opinion set us apart from the competition.

3. Invest in yourself

• Regardless of your budget, one thing remains unchanged - investing in a good-looking website, a professional photo session, or preparing advertising materials for use on the site, on social media and during advertising campaigns are one of the most important elements of this puzzle.
• Compare your company with well-functioning competitive brands. Thanks to this simple analysis you will know what else you can do to create the best first impression on customers.

4. Gain basic knowledge of SEO and SEM

• Regardless of whether you plan activities in the field of SEO and running advertising campaigns on the Internet in order to perform independently or with the help of an external agency – remember to acquire basic knowledge.
• This knowledge will allow you to use your keywords even better, update your blog entries and optimize the product descriptions you sell online.
• Good SEO agencies provide full support in this topic - that's why after receiving a professional audit, it's worth taking the time to talk about what to do to not to get lost in Google search.

5. Be active on social media

Communicate regularly with your clients about what is happening at your company and what you are currently offering. Use blog entries to gain even more publicity from organic searches on Google, which will increase the visibility of your brand.

Example: We have recently started cooperation with one of our clients as part of running an advertising campaign on Facebook. It turned out that this client has built a platform for his website on which copywriters can easily add new entries. During the conversation, we also learned that the client has already prepared articles to be placed on the site for the next six months. Effect? Thanks to the tools we use to monitor visibility, we noticed regular and high increases in positions in the top ten. They are directly related to the fact that unique content systematically appears on the page.

6. Set specific goals for yourself

Here we return to the beginning of the article - this is one of the things that you just have to remember: set yourself specific and realistic goals that goes easy to measure.

• Thanks to this, you will be able to verify your actions in a given time and in case of problems, you will be able to correct them quickly.
• Do not give up immediately if something does not go as you agreed. It is worth considering for a moment - make an analysis and make the necessary adjustments to achieve your goals.
• Only systematic action will bring specific results. Introducing chaos into this plan (i.e. irregular and spontaneous actions) may prove to be insufficient and even harmful.

Are you an entrepreneur who is just starting dealing with marketing on the Internet? Do you already have a brand you work with, but you are not sure if your marketing activities are appropriate? Come to us. We will help you analyze and offer our help - so that you get the best marketing and sales results 😊.

Check what we can ofer today!